The competitive market has intensified. Organizations continue to struggle finding better and more-efficient ways to reach their market and to distinguish themselves in the community as well as the marketplace. Although individuals and organizations can accomplish great things unilaterally, it is with the careful partnership of various specialties and skills that they can harness and optimize their true potential and render maximum return.
Traditional methods of advertisement are nearly defunct, becoming obsolete behind the ever-increasing speed and accessibility of constant-contact platforms such as social media. While most organizations recognize the need for innovation and originality in their specific product or service, many often overlook the need to distinguish themselves with such attributes in their advertising efforts, as well.
Desert Sky Adventures therefore offers you a unique opportunity to leverage our community network and reach thousands of potential clients with a high likelihood of conversion, all for a commitment modest in comparison to other, more traditional advertising avenues. The DSA association also serves to ameliorate your organization’s community profile by assisting individuals and other organizations towards a variety of virtuous ends, such as raising money for a particular cause or organization, improving physical and mental health, or simply facilitating constructive entertainment that builds strong community relationships and lasting memories.
An association with DSA gives your organization exposure to not only a vast cross-section of individuals from various health, fitness, and athletic arenas, but also to the average consumer in the community. DSA and its partners believe in a true collaborative spirit, therefore eschewing the exclusivity fostered by cost-prohibitive financials and the standard dollar-for-dollar expectation for naming rights. DSA believes in a more modest approach that has equal and lasting benefit for both parties.
DSA offers endorsement and advertising rights for all DSA events and programs, as well as personal referrals to personal training and coaching clients. Through coaching programs such as Fleet Feet Sports Training Program, Team Challenge Half Marathon Training Program, and the Red Rock Raptors Soccer Club, DSA works on an individual basis with close to 1,000 athletes, as well as their family and friends. DSA agents are continually approached by individuals from this client base with requests for new organizational events, group training programs, consulting arrangements, and personalized coaching programs, thereby constantly growing that client base. Many clients quickly enlist in multiple DSA services and events, easily converted based on the trust and confidence already earned through our professional associations and personal experiences.
Organizational materials are distributed to all participants with registration materials at each of DSA’s 20+ races and events a year, as well as highlighted on the DSA website and all participant and volunteer shirts. DSA partners are showcased at DSA booths at two of Las Vegas’ largest health and fitness events of the year: the Zappo’s Rock ‘n Roll Marathon Series Health and Wellness Expo, and the American Heartwalk, thereby reaching upwards of 70,000 attendees, as well as countless additional friends and family.
Each sponsorship level includes the benefits provided in the previous level.
Sponsorship at the Bronze Level provides for cards, flyers, or other printed promotional materials provided by the Sponsor to be included in all race participant bags or packets. DSA will consult regarding material design and provide vendor referrals.
Silver Level sponsorship is characterized by inclusion of the Sponsor’s logo on all event shirts, which are included with each participant’s registration. Technical or tee shirts are provided to each volunteer to wear during the event, and serve as a badge of honor for participants to wear proudly long after completing the event.
Silver Level sponsorship also includes display of the Sponsor’s name and logo on the event page on the DSA website, as well as a link to the Sponsor’s website.
Gold Level sponsorship allows the Sponsor to erect a booth, tent, or table at the expo area—typically at the start/finish area of the event—from which they may distribute literature and sample products, hold demonstrations, and conduct promotions.
Platinum Level sponsorship is provided to enable organizations to obtain naming rights to a particular event or series of events. In addition to the event being marketed as sponsored by said benefactor, Platinum Level sponsors will also be recognized throughout the event via public address at the staging area, and may participate in the awards ceremony. Five complimentary race entries are availed for Platinum Level sponsors, who are also encouraged to operate one or more aid stations during the event.
In-kind Sponsorship Levels
All sponsorship levels are eligible for In-kind Sponsorship through which products or services are given to participants in the race participant bags, on the race event course, at the race event start/finish area, or any combination thereof. The specific terms of In-kind Sponsorship will be negotiated based upon sponsorship level.
Additional advertising and sponsorship opportunities may be negotiated based upon the organization’s specific needs and its distinct product or service.
How much does your organization spend on advertising, and how effective is that advertising dollar? Is the answer: hundreds of dollars for a newspaper ad that may be glanced over on its way to the recycle bin? Thousands for billboards barely caught in the drivers’ periphery? Tens of thousands for fractions of minutes of television time lost to a DVR or an empty room whose occupants are engaged in a bio break?
It is a well-known fact that referrals are the most effective form of advertising. Sponsorship of a DSA event provides your organization with a concentration of immediate referrals. Your message is immediately targeted to people with not only a vested interest in your product or service, but a commitment demonstrated by their preparation for and participation in an event.
The benefits an association with DSA could bring your organization are far-reaching and multi-threaded throughout the Las Vegas and surrounding communities. DSA greatly looks forward to working with you and establishing a lasting and mutually-beneficial relationship.